80% of all businesses fail within the first 5 years
This is the quest for the other way
Long-lasting success is achieved by corporate obsession with creating value for users
WORKSHOPS
FOR PROFESSIONALS
Problem Solving and Innovation
Acquire the vision, skills and knowledge to maximize delivered value. Inspire your people and transform your company into a User-Centered business.
FOR EXECUTIVES
Value, Decision-making and Profitability
Value creation for users is the way for long-term success. Profitability is the means to achieve corporate vision and sustainability.
FOR COMPANIES
User-Centered Strategy under Uncertainty
Embrace the unpredictability of business and let the user lead the way to value creation. Implement a User-Centered Strategy.
INSIGHTS
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This Is What MBAs Miss About Value Creation
Business schools frequently conflate value creation with value exchange. value precedes the transaction, and before a customer pays a price for the product, they are paying for the value of the product to exist. Read more
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The Real Risk of AI You Have Not Heard About
It is impossible to know what will be the cherry that brings an empire down. With accuracy tending to deteriorate and users encountering growing complexity within the system, errors can go undetected and users are left with complex, undefined problems and lacking the skills to solve them. Read more
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Influence Without Influencers
In business, it all comes down to the purchase. Influencing users to adopt, buy, and love leads to long-term success. The study of influencing action should consume 80% of a CEO’s time; and yet, and yet, our understanding of influence remains limited. Read more
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INTEON envisions a world where users are at the center of business strategy. Our mission is to help and inspire passionate executives and young professionals reach success by focusing on the continuous creation of value and enhanced experiences for users.
The User-Centered Strategy framework leverages a new theory of management, user research and measurable analytical methods to lead businesses towards the continuous creation of value.
Jorge Morales | Founder
Testimonials
“Jorge is a person very dedicated to his work, he has an expert knowledge of urban transport, from conception, through planning and ending in operation. He is a dedicated, demanding person (with himself and with others) and very committed. He has worked on large projects around the world. I do not lose hope of working with him again”.
— Ángel Diaz, PMO Director – Goal Systems – Madrid
“Between 2018 and 2021, I was responsible for delivering the World’s biggest urban bus startup. We brought Jorge Morales to lead, and seamlessly deliver, that challenge with his excellent scheduling, planning and IT skills. I would strongly recommend Jorge for any similarly large and complex scheduling and planning project”.
— Robert Montgomery – Director – busreinvented.com – UK
“I had the pleasure to work with Jorge and I have always been impressed with his competence and management capacity to deal with technical challenges and work well with his team and other colleagues”.
Rui Silva, General Manager – RATP Dev KSA – Riyadh
FAQ
What is User-Centered Strategy?
User-Centered Strategy (UCS) is a developed framework that encompasses user-centered concepts and applications in Business Management, User Research, and Business Analytics. Its purpose is to achieve measurable strategies for value creation. UCS places the user experience at the core of the business, aiming to maximize the value exchange in every interaction.
What is Groundbreaking in User-Centered Strategy?
UCS drives a fundamental shift in the design of business processes and Key Performance Indicators (KPIs), prioritizing the implementation of interactions that generate measurable results in terms of user experience and value exchange. It embraces uncertainty and unpredictability, with a strong focus on real interactions and transactions that maximize value exchange. Through this approach, UCS transforms static businesses into dynamic entities that revolve around enhancing the user experience.
Can my Company Implement a User-Centered Strategy?
UCS can be implemented in any business. The only condition for a successful implementation of UCS is that you, and your executive team, are convinced that continuous value creation for users (customers, employees, partners) is the best way to achieve long-term success.
How Can We Go Forward?
If you believe that INTEON’s User-Centered Strategy might be the right way for your business, or if you have additional questions, feel free to get in touch:
Inteon 